
David Baxter
Chief Executive Officer
SBT enables businesses in consumer finance to effectively and conveniently reach their customers. Through a compliance-first messaging platform that seamlessly integrates payments, SBT helps foster meaningful conversations that drive measurable results.
For too long, companies have relied on low-yield communication methods such as phone calls, mail, emails, and apps— leaving customers overwhelmed and messages lost in the noise. To break through, businesses need a solution that ensures precision, reach, and results. SBT delivers on this promise, helping its customers achieve outcomes like up to a 400% ROI and a 97% reduction in time to revenue. Good conversations pay off™.
We are here to serve and empower businesses to engage, interact, and transact with their customers in real time.
We do this by:
Our values are simple, straightforward, and core to everything we do.
We are pioneers
We are allies
We pursue excellence

Chief Executive Officer

Chief Financial Officer

Chief Strategy & Innovation Officer
Chief Marketing Officer

Chief Sales Officer

VP of Payments

SVP of Human Resources

Chief Technology & Products Officer