To make your texting campaigns compliant, your company is required to comply with carrier compliance requirements, industry standards, and applicable law. We’re experts at helping you connect and navigate these requirements. Here are the 2 major text message compliance tips that you must know BEFORE you start texting your customers.
Tip #1: Opt-In Consent
One key compliance requirement is ensuring that the recipients of your text messages have expressly consented or “opted-in” to receiving text messages as part of your campaign. There are several ways that your recipients can opt-in to receiving messages from you as part of your text messaging campaign. In each case, however, your campaign’s opt-in message flow must meet compliance standards set by the law, industry standards, and wireless carriers.
The industry compliance standards for US short code opt-ins can be found in the CTIA Short Code Monitoring Handbook.
Tip #2 Opt-Out Response
To comply with industry standards, your text messages must respond to the keywords HELP and STOP. You must also maintain an opt-out list. The industry standards for US short codes HELP and STOP handling can be found in the CTIA Short Code Monitoring Handbook.
A compliance requirement for text messaging campaigns is allowing your recipients to opt-out of receiving text messages through any reasonable means. One means for opting-out of your campaign is by sending the keyword STOP or universal keywords STOP, END, CANCEL, UNSUBSCRIBE, and QUIT. When a user texts one of these keywords you must respond to that user’s request and manage the opt-out list.