A Customer-Centered Holiday Strategy

Treat your customers this holiday season by focusing on their needs.

Thanksgiving weekend saw no shortage of holiday shoppers, with many headed back into the stores this year. Even though 49% of shoppers began purchasing for the holidays before the long weekend, nearly 180 million participated online and in-store over the five-day period. (nrf.com) With less than two weeks remaining until Christmas, shoppers are trying to wrap up their holiday purchases are facing delivery deadlines and supply shortages. Ease the holiday burden on your customers by leveraging Solution By Text’s powerful toolbox. Here are a few ideas to carry you through the next few weeks:

Create SMS Subscriber Only Specials

The stress that marks many a holiday has begun to creep in, and now is the time to deliver for your customers. Reward your loyal customers this holiday season by offering SMS-only specials. Generate a SmartURL™ that links to your best deals of the season only accessible via SMS. SmartURL™ gives detailed reports of your customer’s activity, allowing you to adjust your campaign without generating a new link. The benefits of adding SmartURL™ to your communication toolbox extend far past link shortening

7 Advantages to Using SmartURL™  + Why Branding Your URLs Works

Communicate Deadlines & Changes

Tis’ the season for deadlines and things not going as planned. 95% of text messages are read and responded to within 3 minutes, making SMS the quickest way to get information into your customer’s hands. As 2021 continues to be a year of supply chain issues, SMS can communicate any changes or delays quickly and efficiently. Send an SMS reminder with your shopping cut-off date for on-time delivery before Christmas and let your customers know if expedited shipping is available for any last-minute needs.

Empower Your Team

Excel at customer service this holiday season by showing your customers you value their time. One way of modeling this is by opening channels of communication that fit into their lifestyle and needs. 83% of millennials prefer texting a customer service line versus waiting on hold. Empower your customer service teams with Two-Way Texting to meet this need and give your customers real-time answers to their questions. Check out our Best Practices For Two-Way Texting Best Practices Guide  to learn how your teams can benefit from this tool.

Treat Your Customers

On average, 19% of annual retail sales are made in the months of November and December. There is no better time to give back to your customers and show them you are grateful for their support than the holiday season. Consider sending a one-time loyalty discount, a code for an add-on freebie or upgrade with their next purchase or a free digital resource as the shopping winds down. Best of all, these gifts can be sent via text message. Extend your gratitude to your entire customer base by utilizing Solution By Text’s All-In Opt-In feature.

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