It may seem like the die has been cast on the 2020 holiday shopping season, but there is still time to woo all of the people who have not yet wrapped up their gift buying, which is most consumers.
Through early November, consumers reported having about 26% of their holiday shopping completed, which is up from 18% last year, according to data from the National Retail Federation, but still shows that there is much shopping left to be done.
And many consumers are using their smartphones instead of their cars to be the driver of their purchases, this year. Consumers across the United States are expected to use their smartphones to spend $28 billion more this year than they did last year, according to data provided by Adobe. Smartphones will account for 42% of all online sales during the holidays, which is 55% higher than it was a year ago.
Adobe’s data predicted that only 33% of shoppers were going to have all of their holiday buying done by the time that Black Friday rolled around.
With all that shopping still to be done, time is of the essence for retailers to capitalize on the holiday shopping spree in December, especially from those consumers who are making purchases on their smartphones. Using text messaging as a marketing tool offers you the opportunity to send communications about important holiday offers and updates to the very devices that consumers are going to be using to make their purchases.
Consumers are going to be looking for more deals than in years past and be on the hunt for ways they can shop and ship without leaving the comfy confines of their living rooms. Or, use text messaging to help coordinate curbside pick-up to make it easy when people venture outside.
Text messaging can even help people find the right gift which might be especially helpful given the lack of in-person social interactions that we have had this year. Sending your customers a link to a holiday gift guide may help them find that perfect present for that special someone, and allow them to buy it right from the comfort of their smartphones.
This year has been like any other that most of us have lived through, but you can end it on a high note and generate holiday sales get people scrambling for your products and services. It is not too late to close out 2020 on a high note.