SBT Co-Founder Danny Cantrell Receives the AFSA Distinguished Service Award Recognizing Industry Achievements

October 26, 2022 – DALLAS, TX— Solutions by Text congratulates Founder Danny Cantrell, for being awarded the Distinguished Service Award by the American Financial Services Association (AFSA). 

AFSA created the Distinguished Service Award (DSA) in 1941 to recognize individuals who have made a significant contribution to the growth and advancement of the financial services industry and the work of the association.

Bill Himpler, President & CEO of AFSA comments “Danny has played an integral part in our industry’s success over the course of his career. His passion as both a business partner and advocate for our industry serves as a clear goal toward which we can all strive.”

Danny co-founded Solutions By Text (SBT), pioneering text messaging as an effective enterprise solution for consumer finance companies to engage with their clients. Today more than 1500 organizations, including leading auto finance, banking and lending brands, trust SBT to power compliant texting programs in support of their servicing and collections, originations and marketing initiatives. The company’s platform and team of texting experts uniquely enables customers to deliver the right message at the right time while ensuring compliance with regulatory and carrier communication policies.

“This award for Danny is well deserved,” says SBT CEO David Baxter adding, “We are proud of Danny’s innovative work and advocacy and excited to continue his legacy. Thank you, AFSA, for your recognition. Congratulations, Danny, on behalf of the entire SBT team.”

About Solutions by Text

Solutions by Text (SBT) was formed in 2008 with the mission to deliver impactful conversational messaging for businesses through text messaging. SBT is the only compliance-first provider of enterprise texting solutions and has a diverse base of over 1500 customers focused on Consumer Finance and other regulated markets. In 2021, SBT took a strategic investment from Edison Partners to accelerate growth as the first FinText™ company. Solutions by Text’s vision is to bring real-time payments to the text channel, creating a seamless and optimized payments experience for our clients and their customers.

About AFSA

Based in Washington, D.C., the American Financial Services Association (AFSA), is the national trade association for consumer credit. For more than a century, AFSA has been committed to protecting access to credit and consumer choice. Its 450 members include traditional installment lenders, vehicle finance companies, consumer and commercial finance companies, mortgage lenders and servicers, payment card issuers, industrial banks, and industry suppliers. For more information, visit

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