The study finds that consumers act faster on text, favor simpler payment experiences when obligations are similar, and abandon payment journeys that are too complex. DALLAS, TX — September 30, 2026 — Sixty-seven percent of U.S. consumers expect to go from a payment reminder to a completed payment in three steps or fewer, according to…
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A Northeast utility put its existing text messaging provider head-to-head against SBT. Within 90 days, better deliverability and engagement helped drive $50 million in approved payments, including $11 million from customers the utility had previously struggled to reach. For utilities, sending a text message is only the beginning. The message has to reach the customer.…
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Recognized for 235% Three-Year Revenue Growth, Earning a Place Among the Nation’s Most Successful Independent Businesses Dallas, Texas, August 11, 2026 – SBT today announced it has been ranked No. 1497 on the 2026 Inc. 5000 list, the annual list of the fastest-growing private companies in America. The list is the most prestigious ranking of…
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Great experiences hide all the tough stuff. Think of the kitchen in a top-notch restaurant where each course of superb food almost magically appears when you’re ready for it. How do they do it? The beautiful thing? It doesn’t really matter (to customers at least). It’s the same with well-designed and operationalized digital experiences, unless you’re the one on the hook for delivering the…
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Why Businesses Should Start Preparing Now When the FCC first adopted its Revocation of Consent Order in 2024, many organizations immediately began evaluating what compliance would look like under one of its most operationally complex provisions: the so-called “revoke all” rule. Then came a series of delays. Most recently, the FCC extended the effective date…
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Consumers make decisions in seconds. Yet many payment experiences still ask them to slow down… It’s a problem we’ve all faced. You want to act, but then an extra step or two gets in the way, so you decide to come back to it later. Sometimes, later never comes. In everyday life, that’s just a small annoyance. In…
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For many organizations, MMS still gets treated like a “nice-to-have” channel. Something to test. Something to try later. Something reserved for special campaigns. But the highest-performing messaging programs are approaching it differently. They’re using MMS intentionally — not everywhere, but in the moments where attention, trust, and clarity matter most. That’s the shift. SMS remains the workhorse for frequency…
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New integration enables enterprise organizations to deliver compliant SMS, MMS, and RCS messaging from within Journey Builder, helping marketers orchestrate campaigns and two-way customer conversations that drive consumer actions. Dallas, TX (March 31, 2026) – Solutions by Text (SBT) today announced the integration of its FinText™ platform and compliant-first messaging capabilities with Salesforce Marketing Cloud (SFMC). This integration allows organizations that run on Salesforce to send compliant SMS, MMS, and RCS messaging directly within Journey Builder, unifying…
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Not all text messaging formats serve the same purpose. SMS, MMS, and RCS each support different campaign designs, levels of complexity, and borrower experiences. The structure of the message influences how an offer is evaluated and how a decision progresses. A simple prompt may require speed and reach, a structured promotion may require visual clarity,…
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Guide borrowers from offer to action SMS drives immediate response, MMS supports informed response, and RCS enables guided response. As lender marketing programs mature, the challenge isn’t just delivering an offer; it’s controlling how that offer is experienced. Every redirect introduces friction, and every extra click increases drop-off. RCS gives lenders the ability to keep…
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