Great experiences hide all the tough stuff. Think of the kitchen in a top-notch restaurant where each course of superb food almost magically appears when you’re ready for it. How do they do it? The beautiful thing? It doesn’t really matter (to customers at least). It’s the same with well-designed and operationalized digital experiences, unless you’re the one on the hook for delivering the…
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Why Businesses Should Start Preparing Now When the FCC first adopted its Revocation of Consent Order in 2024, many organizations immediately began evaluating what compliance would look like under one of its most operationally complex provisions: the so-called “revoke all” rule. Then came a series of delays. Most recently, the FCC extended the effective date…
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Consumers make decisions in seconds. Yet many payment experiences still ask them to slow down… It’s a problem we’ve all faced. You want to act, but then an extra step or two gets in the way, so you decide to come back to it later. Sometimes, later never comes. In everyday life, that’s just a small annoyance. In…
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For many organizations, MMS still gets treated like a “nice-to-have” channel. Something to test. Something to try later. Something reserved for special campaigns. But the highest-performing messaging programs are approaching it differently. They’re using MMS intentionally — not everywhere, but in the moments where attention, trust, and clarity matter most. That’s the shift. SMS remains the workhorse for frequency…
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Aiden, a 24-year-old borrower, misses a payment on a small loan. He sees a few calls from an 800 number but swipes them away because he doesn’t recognize the number. Besides, he rarely answers calls. A voicemail hits his phone but gets buried under a stack of other voice messages. A reminder letter is delivered a week later, sandwiched between flyers and junk mail. It never makes it to the top of the pile. Before long, Aiden isn’t just slightly past due… his credit score is suddenly…
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New integration enables enterprise organizations to deliver compliant SMS, MMS, and RCS messaging from within Journey Builder, helping marketers orchestrate campaigns and two-way customer conversations that drive consumer actions. Dallas, TX (March 31, 2026) – Solutions by Text (SBT) today announced the integration of its FinText™ platform and compliant-first messaging capabilities with Salesforce Marketing Cloud (SFMC). This integration allows organizations that run on Salesforce to send compliant SMS, MMS, and RCS messaging directly within Journey Builder, unifying…
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Not all text messaging formats serve the same purpose. SMS, MMS, and RCS each support different campaign designs, levels of complexity, and borrower experiences. The structure of the message influences how an offer is evaluated and how a decision progresses. A simple prompt may require speed and reach, a structured promotion may require visual clarity,…
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Guide borrowers from offer to action SMS drives immediate response, MMS supports informed response, and RCS enables guided response. As lender marketing programs mature, the challenge isn’t just delivering an offer; it’s controlling how that offer is experienced. Every redirect introduces friction, and every extra click increases drop-off. RCS gives lenders the ability to keep…
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Support informed decisions with visual context In SMS marketing, clarity drives action. But not every lending offer fits inside 160 characters. Some campaigns require more context, more explanation, and more visual reinforcement. That’s where MMS marketing fits. If SMS is built for speed, MMS is built for context. For lenders, MMS becomes the strategic choice…
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Engage borrowers at the moment decisions are made Lenders have never had more ways to reach borrowers—email, paid ads, direct mail, push notifications, outbound calls. But reach is not the same as impact. Borrowers comparison shop quickly, rate sensitivity is high, and the time between interest and action is fleeting. SMS marketing is built for…
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