Join us in Nashville for

Customer Conference

October 14-16, 2024

FinText NOW 2024

Ignite your passion for innovation at FinText NOW 2024! Get ready to immerse yourself in the epicenter of finance and technology at the W Nashville, from October 14th to 16th, 2024. This isn’t your average conference – it’s a dynamic hub where ideas collide, breakthroughs happen, and futures are shaped. From captivating keynote presentations to hands-on workshops and interactive networking opportunities, every moment is designed to inspire, educate, and empower. The time is now!


5:00pm – 7:00pm

Welcome Reception

Rooftop Happy Hour with Live Music at the W Hotel

8:00am – 8:55am
9:00am – 10:05am
Welcome & Keynote Session to be Announced 
10:10am – 11:00am
Panel: Compliance and Regulatory Strategy: The Time is Now

As compliance becomes increasingly complex and consumer behavior continues to evolve, the urgency to stay ahead of the 2025 regulatory landscape is paramount. This session will provide insights from leading compliance experts on navigating the specialized requirements governing text communications and text-based payments. Attendees will gain valuable knowledge on building and maintaining compliant texting programs, understanding the current and future regulatory environment, and making informed strategic decisions for their communication and payment strategies.

Key Learnings:

  • Regulatory Update: Gain insights into expected actions, legal decisions, and case decisions.
  • Building a Compliant Texting Program: Learn the essential steps to develop and maintain a compliant texting program.
  • Key Considerations: Understand the critical factors to consider for existing or future text programs to ensure compliance and effectiveness.
  • Future Outlook: Anticipate future regulatory movement and prepare your organization for upcoming changes.
11:15am – 12:00pm
Session: Disrupting Consumer Lending: Navigating New Technologies

Dive into the latest disruptive technologies reshaping consumer lending. In this session you will gain a comprehensive understanding of the ethical considerations and opportunities presented by these technologies and learn actionable strategies to leverage them responsibly for a competitive edge in modern consumer lending.

Key Learnings:

  • Insight into SBT’s stance on AI and its role in enhancing customer engagement and compliance.
  • Exploration into the new landscape of modern digital lending and its implication on traditional lending models.
  • Collaborative approaches with technology partners to effectively leverage new technologies, including AI.
  • Look beyond traditional texting to discover up-and-coming messaging channels that will impact consumer communication.
1:15pm – 2:15pm
Session: Blueprint for Consumer Engagement: From Acquisition to Delinquency and Back

We can’t wait to unveil our new market research report, hot on the heels of 2023’s State of Bill Pay report. This year, we worked with Datos Insights to conduct a large-scale study on consumer preferences and behavior as they engage throughout the lending and collecting funnel with their financial institutions. We’ll share insights on:

  • How communication channels work together to provide the best consumer experience – and drive the best results
  • How consumers are making decisions on which lending institutions to work with
  • The best channel for consumers to receive critical loan or payment information, communicate with support agents, and reduce loan application abandonment
  • And more

Take these learnings to inform your 2025 consumer messaging strategy.

2:45pm – 3:45pm
Panel: Strategies for Creating a Seamless Customer Journey

This session highlights the critical role of specialized solutions in achieving a successful omnichannel strategy. Gain valuable insights from customers who have successfully implemented omnichannel approaches and partners developing cutting-edge solutions. Learn effective techniques for handling objections by showcasing how specialized solutions integrate seamlessly with existing systems, moving beyond reliance on a single system. Practical examples of successful implementations will offer actionable insights into achieving superior customer engagement and ensuring a cohesive omnichannel experience.

Key Learnings:

  • Optimizing Integrations: Learn how to address objections by demonstrating the integration of specialized solutions with other systems, both functionally and with data, and why utilizing specific point solutions is advantageous.
  • Collaboration with IT: Discover strategies for effectively collaborating with your IT department to support omnichannel initiatives, including how to request development hours and make a compelling case for system integrations.
  • Tool Selection: Understand the importance of selecting tools that enhance communication effectiveness, rather than relying on a single system for all communications.
  • Implementation Success: Gain insights from real-world examples of successful omnichannel implementations and the key factors that contributed to their success.
4:00pm – 5:00pm
Industry and Partner Roundtables

Dive into insightful industry discussions led by our dedicated SBT partners. These roundtable sessions are designed to foster interactive, collaborative learning on critical topics such as elevating consumer experiences, refining omnichannel communication strategies, and leveraging outreach for substantial results. Engage in meaningful exchanges where participants can share challenges, successes, and best practices in a supportive environment. Join us to cultivate new perspectives, deepen industry connections, and gain actionable insights that drive superior customer engagement. Refreshments will be provided to fuel productive conversations!


8:30 am – 9:30am
9:30am – 10:40am
Panel: Customer Best Practices: Real-World Success with SBT

Join current Solutions by Text customers as they share their remarkable success stories. Explore practical, real-world tactics and achievements, and hear firsthand how these organizations have leveraged SBT’s powerful tools to elevate their messaging and payments strategies. This session promises invaluable insights that you can immediately apply to enhance your own customer engagement and payment initiatives. Don’t miss this opportunity to learn directly from industry pioneers and transform your approach to achieving measurable results in messaging and payments.

Key Learnings:

  • Explore the strategies that helped customers achieve 98% open rates in their messaging campaigns.
  • Learn practical tactics for accelerating text-based payment processes from leading industry players in automotive finance, banking, and accounts receivable services.
  • Understand how to effectively utilize SBT’s data visualization and reporting tools to track and optimize messaging performance, ensuring maximum engagement and ROI.
  • Discover best practices for building and maintaining a responsive customer list, essential for sustaining long-term engagement and driving business growth.
11:00am – 11:30am
SBT Core Value Customer Awards: Honoring Excellence at FinText NOW 2024

Join us as we conclude FinText NOW 2024 with the SBT Core Value Customer Awards. This special ceremony celebrates customers who embody our core values of: Allyship, Pioneering spirit, and Excellence. Hosted by our CEO, David Baxter, this event highlights the remarkable achievements and contributions of our outstanding customers. Don’t miss this opportunity to applaud industry leaders and champions of innovation who have set new standards in customer engagement and service excellence.

Speaker information coming soon

Travel and Hotel

The W Nashville stands in the heart of downtown Nashville in The Gulch neighborhood — just a short walk to Nashville’s live music scene, the magic of Broadway, The Ryman, and The Country Music Hall of Fame.


SBT has secured a favorable rate of $359* during peak season in Nashville. Click here to get the special SBT rate!

*Please note, the $27 destination fee that appears at time of booking was negotiated to $0 and will NOT be charged to your folio. The W Nashville reservations team will ensure this is not charged to your final folio. 

Air Travel

Nashville International Airport (BNA) is 8.7 miles from the W Nashville hotel.
Ubers to/from hotel are approximately $20-$30.


2023 Gallery

Space is limited! Register today!