Fix This First Series
The quickest way to improve your messaging isn’t a full overhaul—it’s fixing what matters first. The Fix This First Series features short, practical sessions that spotlight one common mistake and one actionable fix.
Session #1 Topic: The MMS Mistake Most Teams Make
Stop Using MMS as “SMS with a Picture.” Start Using It to Drive Action.
High-performing messaging programs are seeing a 40% reduction in opt-outs and a 45% increase in balances paid by using MMS intentionally. Yet many teams still underestimate MMS, missing the opportunity to use it where it truly improves customer understanding, trust, and action.
In this focused session, we break down when visual messaging boosts customer action and when it creates noise and confusion. Walk away with actionable strategies to make MMS a force for clarity, not clutter.
What you’ll learn:
- When MMS meaningfully improves customer engagement and action.
- How to use visuals to build trust and reduce confusion.
- Where MMS drives the greatest impact across the customer journey.
Watch this 13-minute webinar to drive stronger performance with a more intentional MMS strategy.
Watch Webinar Now
Meet the Expert
Hana Elliott
VP of Product Activation, SBT
