Fix This First Series
The quickest way to improve your messaging isn’t a full overhaul—it’s fixing what matters first. The Fix This First Series features short, practical sessions that spotlight one common mistake and one actionable fix.
Session #2 Topic: “I’ll Pay” Doesn’t Mean You’ll Get Paid
Stop Assuming Intent Equals Payment. Start Converting in the Moment.
If “I’ll pay” doesn’t consistently turn into payment, you’re leaving money on the table. Organizations are seeing up to 84% of inbound messages reflect high payment intent—yet many never convert due to friction, delays, or disconnected workflows.
When that intent is captured and handled in real time, conversion rates can reach 20–40%. The difference isn’t more outreach—it’s how you respond in the moment that matters most.
In this 13-minute session to learn the mistake most organizations make after a customer is ready to pay and the simple fix to capture more payments without overhauling your operations.
What you’ll learn:
- Where payments stall between intent and completion
- What high-performing teams do differently in those moments
- The impact of closing the gap on payment conversion
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Meet the Expert
Hana Elliott
VP of Customer Activation, SBT
