On-demand: Webinar
New Consumer Data and What It Means for Originations, Payments, and Engagement
Ariana Moore
Strategic Advisor, Retail Banking & Payments, Datos Insights
Jane Kimbrough
Sr. Content Marketing Manager, SBT
Join Datos Insights and Solutions by Text for a data-driven discussion on The Messaging Evolution: Exploring Consumer Motivation and Behavior in the Age of RCS. Based on a national survey of 1,500 U.S. consumers who interacted with financial services in the past year, this webinar goes beyond channel preference to reveal the real motivations, behaviors, and trust signals shaping modern communication.
In just 30 minutes, you’ll learn how RCS (Rich Communication Services) is redefining digital engagement—turning traditional text messages into verified, branded, and interactive experiences that drive measurable business outcomes.
What You Will Learn:
- Data-backed insight into how consumers think and act in-message
- A clear view of the RCS features that drive trust and engagement
- Generational trends shaping adoption and response across age groups
- Real examples of how RCS boosts conversion throughout the financial journey
- A framework for using verified messaging to gain a lasting competitive edge
