industry report
Created with Datos Insights and commissioned by Solutions by Text, this study analyzes a national survey of 1,500 U.S. consumers engaged with financial services in the last 12 months. It delivers first-of-its-kind, RCS-focused evidence on consumer real attitudes, motivation, and willingness to act—giving providers a practical blueprint for messaging performance and growth.
RCS Solves the Trust Gap and Unlocks Consumer Action
In recent years, consumers have increasingly wanted to manage financial activities through messaging, but trust and security concerns held them back.
RCS changes that.
It delivers:
-
- Verified sender identity
- Branded, interactive experiences
- One-tap response actions
- App-like functionality without app friction
And the data proves it works:
-
- 68% of consumers feel more comfortable communicating when RCS features are used
- 84% are open to using RCS across the entire financial journey
- 59% would choose a provider offering RCS over one that does not
Beyond Preference: The Data Reveals True Consumer Behavior
This report goes beyond “what channel do you like?” and uncovers:
-
- Why consumers act
- What makes them hesitate
- What builds trust
- What triggers action
- What makes them choose one provider over another
This is actionable intelligence, not surface-level trends
What The Report Delivers
You’ll get insight into how consumers actually think, respond, and make decisions when interacting with financial service providers through messaging.
Inside, you will learn:
-
- What drives messaging engagement today
- How trust impacts every interaction
- Which behaviors differ across generations (Gen Z, Millennials, Gen X, Boomers)
- Where messaging creates the most value across the customer journey
- How RCS amplifies performance in marketing, originations, servicing, and payments
- Why early RCS adopters will gain a long-term competitive edge
Download the Report
Get the Research. Get the Strategy. Get Ahead.
The Messaging Evolution: Exploring Consumer Motivation and Behavior in the Age of RCS will show you how to turn messaging into a high-performing revenue channel.