Discover lending communication strategies to target Gen Z consumers and drive originations. The ‘Redefining Lending: Strategies for Gen Z Digital Engagement’ webinar will equip banks and credit unions with effective communication strategies tailored to Gen Z consumers to foster engagement and increase loan acquisitions. Attendees will gain insights into the unique preferences and behaviors of Gen Z, enabling them to: refine their lending strategies, effectively target this growing audience, and decrease operational costs.
Webinar Details
Date Held: April 23, 2024
Key Learnings
- Understand Gen Z preferences and behaviors.
- Explore the digital upbringing of Gen Z and its impact on financial service expectations.
- Learn strategies for banks and credit unions to stay agile and meet the evolving needs of Gen Z.
- Digital transformation in lending supported by end-to-end communications.
- Discover how to leverage innovative communication methods like text messaging and Text Pay to engage Gen Z.
- Best practices for utilizing text messaging in banking.
Meet our Panelists
- Nick Babinsky, Chief Product & Customer Officer, SBT
- Julia Wilbert, New Business Developer, SBT
- Chris Egeland, Enterprise Account Executive, SBT
