On-Demand webinar
Text messaging is no longer just a communication channel; it’s a revenue channel. But not all messages (or formats) drive results in the same way.
In this session, we break down how lenders are using SMS, MMS, and RCS to engage borrowers, showcase products offerings, and drive measurable outcomes across the lending lifecycle. You’ll learn how to structure high-performing campaigns, and where most teams miss opportunities to convert borrower intent into action. If you’re looking to improve response rates, increase conversions, and make your messaging strategy more effective, this session will give you a practical framework to get started.
What you’ll learn:
→ Choose the Right Messaging Format
Understand when to use SMS, MMS, or RCS based on borrower intent, message complexity, and desired outcome
→ Turn Messaging into a Revenue-Driving Channel
Learn how lenders use text to support product usage expansion, increased customer lifetime value, and portfolio growth
→ Structure Campaigns that Drive Action (Not Just Engagement)
Apply best practices around timing, segmentation, and message design
→ Identify Missed Opportunities in Your Current Strategy
See where most lenders fall short and how to improve performance quickly
Watch the on-demand webinar to see how leading lenders are turning messaging into measurable revenue.
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Meet the Experts
Hana Elliott
VP of Product Activation, SBT
Craig Temkin
Solutions Consultant Director, SBT
