Webinar
How Payment Experience Influences Consumer Choice and Payment Priority
New research from SBT and Datos Insights reveals what 2,000 U.S. consumers expect from the payment experience and how that experience can influence which payments get prioritized.
Consumers have more ways to pay than ever. But when multiple bills are competing for the same paycheck, not every payment gets equal priority.
So, what determines which bill get paid first? And how much does the payment experience itself influence that decision?
SBT commissioned Datos Insights to survey 2,000 U.S. consumers to answer these questions and uncover what really shapes payment behavior, from the moment a consumer receives a reminder to the moment they complete a transaction.
What You’ll Learn
- What influences payment priority. See what consumers consider when deciding which bills to pay first and the role payment experience plays in that decision.
- Where payment intent breaks down. Uncover why consumers who intend to pay do not always complete the transaction and where friction creates opportunities for drop-off.
- How much friction consumers will tolerate. Discover the consumer friction threshold identified in the research and what happens when a payment journey asks for too much.
- What consumers expect from modern payments. Explore preferences around convenience, payment methods, digital experiences, and the path from reminder to completed payment.
- How businesses can compete for the payment. Walk away with practical strategies for reducing friction and making it faster and easier for consumers to take action.
Speakers
David Albertazzi
Executive Advisor, Retail Banking & Payments | Datos Insights
Patrick Reynolds
Chief Marketing Officer | SBT
Jane Kimbrough
Senior Content Manager | SBT
